I'm Sean Jagermann, the founder of BOLD BAR. I'm 26 years old, and about two years ago, I set out to create my own energy bar company. Years of hard work later, and BOLD BAR is here.
Creating BOLD BAR was a genuine R&D feat. It's the only bar on the market of its kind, and for good reason. Every BOLD BAR packs 20g of protein, either 100mg (or 0mg) of caffeine, is sweetened only with real ingredients (honey, date syrup, and coconut nectar) and does not contain any artificial sweeteners, sugar alcohols, glycerin, starch or fiber syrups, or seed oils... all the ingredients you'll find in most bars. BOLD BAR is as clean as it gets. Full stop.
I started BOLD because I've always been an avid cook and baker. Growing up, I loved experimenting in the kitchen, crafting creative recipes for my family, and developing a real passion for food. I'm also a lifelong athlete. Sports were a huge part of my upbringing, and to this day, I'm in the gym multiple times a week and love to run. I've always enjoyed pushing boundaries.
When I was in my early 20s, I also struggled with my relationship to food. Like a lot of people, I had fears around calories and often second-guessed what I ate, even though I was active and loved to work out. In 2023, I also experienced aggressive symptoms of an intestinal illness, which forced me to start paying close attention to the foods I ate. That combination really shifted my perspective. I started focusing on nourishment, and on food that could help me feel strong, energized, well, and happy.
BOLD is for people who hustle, train hard, work late, chase goals, and never settle. No matter what you're doing or where you're going, BOLD BAR is there to help you crush your goals. It's not low-calorie junk or a bar filled with artificial stuff. It's made with real ingredients because I believe real, good-for-you food should be great-tasting. You shouldn't have to sacrifice taste for health.
I'm incredibly grateful for everyone who's supported this journey. What started as a solo passion project has grown into something real, something BOLD.